Zürichstore Agency: Honest sells best
For our brands, we successfully rely on humorous, authentic advertising and efficient performance marketing. We do not pool the necessary know-how with agencies, but rather in-house with a team of specialized professionals from the areas of marketing, creation and media. Through Galaxus Agency's offering, external advertising partners not only benefit from the popularity of our platforms, but also from our holistic expertise in the areas of e-commerce, retail media and marketing.
The advertising communication from Digitec and Galaxus has not only been winning creative awards for years, but is also well known to almost half of the Swiss. Of these, over 2.5 million are our active customers. In addition to our popular image advertising and our own retail media channels, this is ensured by a consistent approach to targeted performance marketing that focuses on relevance for the customer. In the long term, this not only benefits the credibility of our platforms, but also the attention to the offers of our external advertising partners.
The Zurichstore Agency offer
With the Zurichstore Agency offer, we enable external advertising partners to use our retail media expertise and the performance potential of our platforms optimally and in a targeted manner. To ensure a smooth process and the best possible result, we offer all services from a single source, from planning to design implementation to final reporting.
This includes:
- Individual advice
- Project management
- Planning based on defined KPIs
- Segmentation and targeting
- Conception, design and creation of advertising material
- Monitoring and optimization
- Comprehensive, transparent reporting
Individual planning for maximum performance
For the best possible effect, we plan each campaign individually for our external advertising partners. To do this, we develop an efficient campaign architecture based on the set KPIs, messages and budgets, which uses our data in combination with the following high-reach channels:
- SEA (Search Engine Advertising)
- Social media ads
- Display Ads
- Native Ads
Retail media from the online shop to the home
On our platforms and through our own logistics, we also have highly specific retail media containers with numerous options for extending the campaigns of our external advertising partners into the shop in a targeted manner. Or via the contents of the 100,000 to 175,000 packages sent via our packaging machine every week directly to the target group's household.
This includes:
- Package flyer for products in the shop with specific targeting
- Package flyer for external providers with specific targeting
- Individual landing pages with direct purchase options
- Exclusive advertisements in the Galaxus package insert
We would be happy to explain your individual potential as part of campaign planning.
Any questions or are you interested?
Curious about the possibilities, fact sheets about our offers or other questions about Galaxus Agency?
We look forward to receiving inquiries to: info@zuerichstore.com
